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Glossary
Glossary
Influencer marketing glossary
36 terms, defined for creators, brands, and agencies
Barter collaboration
Reimbursement collab
UGC (user-generated content)
Usage rights
Whitelisting (creator ad accounts)
Boosting rights
Perpetual usage rights
Exclusivity clause
Scope creep
Rate card
Media kit
Deliverables
NET 30 / 60 / 90 payment terms
Engagement rate
CPM in influencer marketing
Cost per engagement (CPE)
Brand safety
ASCI disclosure (India)
FTC disclosure
Nano influencer
Micro influencer
Macro influencer
First right of refusal
Kill fee
Purchase order (PO) in creator deals
TDS on creator payments (India)
GST for influencers (India)
Affiliate collaboration
Product seeding campaign
Trust Score
Shadowban
Engagement pod
Follower fraud
Campaign brief
Moodboard
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