Micro influencer

A micro influencer is a creator with a following commonly cited in the range of roughly 10,000 to 100,000, sitting between nano and macro creator tiers.

Micro influencers are often the sweet spot brands target for niche categories — large enough to reach a meaningful audience, small enough to usually retain strong engagement rates.

• This tier is a common target for fake-agency and reimbursement-collab scams — verify any unfamiliar brand or agency before committing.
• Price based on engagement and niche fit, not follower count alone, since micro-tier rates vary widely by category.
• Keep a media kit and a public track record (like verified reviews) current, since this is the tier where brands most often compare multiple creators before choosing.