UGC (user-generated content)

UGC, or user-generated content, is content — usually video or photo — created by a creator for a brand to use in the brand’s own marketing, rather than to be posted from the creator’s own account.

A UGC deal typically pays for the content itself, not for reach or posting — the creator delivers raw or edited files and the brand decides where and how to run them, including as paid ads.

• Confirm usage rights and duration in writing — "UGC" contracts vary widely on whether the brand can use the content forever, in paid ads, or only organically.
• Price UGC separately from organic posts; content-only deals are usually a flat production fee, not a rate based on your follower count.
• Clarify how many revision rounds are included before you start filming.